Pursor is a customer-communication assistant used by small local service businesses such as cleaners, landscapers, barbers, and cafes. The business owner uses Pursor to draft and send transactional and customer-care SMS messages to their own customers — for example, appointment reminders, appointment confirmations, follow-ups after a service, and replies to customer inquiries.
Every message sent through Pursor identifies the specific business sending it. Pursor does not send messages to recipients with whom the business has no prior service relationship.
Use case: Transactional and customer care messages sent on behalf of the business you contacted.
End customers provide their phone number to a local service business in connection with an existing service relationship, through one of the following methods:
In all three paths, the customer's relationship is with the local business — not with Pursor. Pursor acts as a processor on behalf of the business. The business owner is responsible for obtaining and maintaining proof of consent for every recipient. Consent is not a condition of any purchase.
Below is a representative example of an intake/contact form that a Pursor customer business uses on its own website to collect a customer's phone number and SMS consent. The form name, business name, and styling vary per business; the consent capture pattern is the same.
Every consent capture point — whether spoken at the point of booking, printed on a paper form, or shown on a website — includes the following disclosures to the customer:
We do not share, sell, or otherwise provide your mobile phone number or messaging consent information to any third parties or affiliates for marketing or promotional purposes. Mobile numbers are used solely to deliver the messages the business sends through Pursor. See our Privacy Policy §12 for the full data-handling details.
Carriers are not liable for any delayed or undelivered messages.
A customer can opt out of messages from a business at any time by replying one of the following keywords to any message: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, or REVOKE. Twilio Advanced Opt-Out is enabled on Pursor's Messaging Service, which scopes the opt-out to the specific business / recipient pair — opting out from one business does not affect messages from a different business that may also be using Pursor.
After opting out, the customer receives one confirmation message and then no further messages from that business, unless they later reply START (or YES or UNSTOP) to resubscribe.
A customer can reply HELP (or INFO) to any message to receive a help response identifying the program and where to get assistance. Customers may also contact Pursor support directly at support@pursor.co.
Pursor maintains an append-only record of every SMS consent event — opt-ins, opt-outs, re-opt-ins, and help requests — keyed by (business, recipient) pair, with the event method (SMS keyword, form, manual attestation by the business owner) and a timestamp. These records are retained for at least four years to comply with the Telephone Consumer Protection Act (TCPA), and longer where state law requires.
For questions about how a specific business obtained your phone number or about messages you have received: in the first instance, please contact the business directly, since they are the sender. You may also contact Pursor: