Terms of Service

1. Introduction

These Terms of Service ("Terms") are a binding contract between you and Pursor, LLC ("Pursor," "we," "us"), a Florida limited liability company. They govern your access to and use of the Pursor platform, mobile apps, dashboards, AI tools, and related services (together, the "Service").

If you are using the Service for a business, you represent that you are authorized to bind that business and that "you" in these Terms refers to both you personally and that business.

If you do not agree to these Terms, do not create an account or use the Service.

2. The Service

Pursor is a software-as-a-service platform that uses artificial intelligence to help local business owners automate routine communications. Features may include email drafting, missed-call recovery via SMS, review responses, scheduling reminders, no-show recovery, and customer outreach.

AI-assisted, human-approved. Unless you explicitly enable auto-approval for a specific message type in your settings, every AI-generated message is surfaced for your review before it is sent. You are responsible for reviewing and approving — or rejecting — each draft.

3. Account & Eligibility

3.1 Eligibility

You must be at least 18 years old and have authority to enter into binding contracts. The Service is intended for legitimate small and medium-sized businesses operating in industries permitted under our Acceptable Use Policy.

3.2 Account security

You are responsible for keeping your login credentials confidential, for all activity in your account, and for notifying us at support@pursor.co if you suspect unauthorized access.

3.3 Accurate information

You agree to provide accurate, current information during signup and to keep it up to date. Providing false or misleading information (especially during A2P 10DLC registration) may result in account suspension and is itself a violation of carrier rules.

4. Subscription & Billing

4.1 Pricing & plans

Pursor is offered on fixed monthly subscription plans. The current plans and their prices are displayed on our website at the time of signup. You choose a plan and your payment method during checkout, which is processed by our payment processor, Stripe. By completing checkout, you authorize Pursor to charge the displayed subscription fee to your payment method immediately and on each renewal.

4.2 Auto-renewal

Subscriptions renew automatically at the end of each billing period using your stored payment method, at the then-current price for your plan. We will notify you in advance of any price change and, where required by law, before each renewal.

4.3 Cancellation

You may cancel at any time from your account settings — the same way you signed up — without speaking to a representative. Cancellation takes effect at the end of your current billing period, and you retain access until then.

4.4 Refunds

Subscription fees are generally non-refundable except where required by law. If you believe you were charged in error, contact support@pursor.co and we will review the charge in good faith.

4.5 Failed payments

If a payment fails, we will retry and notify you by email. If payment remains unresolved after reasonable retries, we may suspend the Service until the balance is cleared.

4.6 Taxes

Fees are exclusive of any applicable taxes, which we will add where required by law.

5. Acceptable Use

You agree to use the Service only for lawful business purposes and in compliance with all applicable laws, including the TCPA, CAN-SPAM Act, state privacy laws, and any state AI disclosure laws.

6. SMS & Messaging Terms

This section governs text messages sent through Pursor. It applies in addition to the rest of these Terms.

6.1 Program description

Pursor enables a business to send SMS text messages to its own customers. Messages are transactional and customer-care in nature — for example, appointment reminders, appointment confirmations, follow-up messages after a service, and replies to customer questions. Each message identifies the business it is sent on behalf of.

6.2 Consent

Messages are only sent to recipients who have an existing relationship with the business and have provided their phone number for the purpose of being contacted about a service. You, the business, are responsible for obtaining and maintaining proof of that consent. Consent is not a condition of any purchase.

6.3 Message frequency

Message frequency varies and depends on your activity with the business — for example, how many appointments you book or inquiries you make. Pursor is not a high-frequency marketing program.

6.4 Cost

Message and data rates may apply. Pursor does not charge recipients for messages; however, standard message and data rates from the recipient's mobile carrier may apply.

6.5 Opt-out and help

A recipient can opt out of messages at any time by replying STOP (or any standard opt-out keyword such as UNSUBSCRIBE, CANCEL, END, or QUIT) to any message. After opting out, the recipient will receive one confirmation message and then no further messages from that business, unless they later opt back in by replying START.

A recipient can reply HELP at any time to receive information about the program and how to get support. For help, recipients and customers can also contact support@pursor.co.

6.6 Carrier disclaimer

Mobile carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by the recipient's carrier and is not guaranteed.

6.7 A2P 10DLC

U.S. mobile carriers require application-to-person SMS traffic to be registered. Pursor handles this registration through our SMS provider (Twilio). By using Pursor's SMS features, you authorize us to submit the business and messaging information required for that registration, and you confirm that information is accurate.

6.8 Responsibility for messages

You are the legal sender of every message that goes out from your account. If a recipient brings a claim over a Pursor-sent message, the indemnification in Section 12 applies.

7. Your Content

7.1 Ownership

You retain all rights to content, data, business information, and customer records you submit to the Service ("Your Content").

7.2 License to Pursor

You grant Pursor a limited, non-exclusive, worldwide license to host, process, transmit, and display Your Content solely as needed to provide the Service to you and your authorized users.

7.3 No training without consent

We do not use Your Content to train our or any third party's general-purpose AI models. We may use anonymized, aggregated data to improve Service reliability and detect abuse.

7.4 Customer data

Messages sent through the Service often contain personal data of your customers. You are the controller of that data; Pursor is the processor.

8. Our Intellectual Property

The Pursor platform, software, AI prompts, brand, and underlying technology are and remain the exclusive property of Pursor. These Terms do not grant you any ownership in the Service. You may not reverse-engineer, scrape, resell, or build a competing product using the Service.

Feedback. If you give us suggestions or feedback, you grant us a perpetual, royalty-free license to use them without obligation.

9. Service Availability & Errors

9.1 No uptime guarantee

The Service is provided "as available." We do not guarantee uninterrupted operation. We will make commercially reasonable efforts to minimize downtime and notify you of scheduled maintenance in advance.

9.2 Third-party dependencies

Parts of the Service depend on third parties (Anthropic for AI, Twilio for SMS, payment processors, mobile carriers). We are not liable for failures originating from those third parties, though we will work to route around them when possible.

9.3 Errors

AI may occasionally produce inaccurate or unintended output, messages may fail to deliver, and integrations may break. You acknowledge these are inherent to AI/SaaS systems.

10. Disclaimer of Warranties

11. Limitation of Liability

Some jurisdictions do not allow these limitations; in those jurisdictions, our liability is limited to the maximum extent permitted.

12. Indemnification

You agree to indemnify, defend, and hold harmless Pursor and its affiliates, officers, and employees from any claims, damages, or expenses (including reasonable attorneys' fees) arising from:

• Your use of the Service in violation of these Terms or applicable law
• Content you send through the Service (drafts you approved, edited, or scheduled)
• Any dispute between you and your customers, including TCPA, CAN-SPAM, or state SMS-law claims by recipients of messages sent through your account
• Your failure to obtain required consent before sending automated messages
• Your violation of any third-party rights, including privacy and intellectual property

13. Suspension & Termination

We may suspend or terminate your account, with or without notice, if we reasonably believe you have violated these Terms or applicable law; if your account poses a security or legal risk to us, other users, or your customers' recipients; or if your account is involved in spam complaints, carrier filtering, or government inquiries.

Upon termination, your right to use the Service ends immediately. We will retain your data for the period described in our Privacy Policy.

14. Dispute Resolution & Arbitration

14.1 Informal resolution

Before filing any formal dispute, you agree to first contact us at support@pursor.co and give us 30 days to resolve the issue in good faith.

14.2 Binding arbitration

Any dispute not resolved informally will be settled by binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules. The arbitration will be held in Florida, or by video conference if you prefer. The arbitrator's decision is final.

14.3 Class action waiver

You and Pursor agree that disputes will be brought only on an individual basis and not as a class, collective, or representative action.

14.4 30-day opt-out

You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing support@pursor.co with "Arbitration Opt-Out" in the subject line and your account email in the body.

14.5 Exceptions

Either party may seek injunctive relief in court for intellectual property infringement, and small-claims court remains available for individual claims within its jurisdiction.

15. Governing Law

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws principles. Subject to Section 14, the state and federal courts located in Florida will have exclusive jurisdiction over any dispute not subject to arbitration.

16. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will revise the "Last updated" date and notify you by email at least 14 days before the changes take effect. The version number increments with each material revision. Your continued use of the Service after the effective date constitutes acceptance.

17. Miscellaneous

Entire agreement. These Terms, together with the policies referenced in them, are the entire agreement between you and Pursor regarding the Service.

Severability. If any provision is held unenforceable, the rest remains in effect.

No waiver. Our failure to enforce any right is not a waiver of that right.

Assignment. You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

Notices. We will send legal notices to the email on your account. You can reach us at support@pursor.co.

Pursor, LLC · 7901 4th St N STE 300, St. Petersburg, FL 33702