Pursor
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AI Disclosure & Disclaimer

How AI is used in Pursor, what it can and cannot do, and your responsibilities when sending AI-assisted communications.
Effective: May 12, 2026
Last updated: May 12, 2026
Version: 1.0

1. How AI is used in Pursor

Pursor uses large language models (currently Claude, from Anthropic) to draft communications — emails, text replies, proposals, review responses, and follow-ups — in your voice and based on your business context. AI is an assistant; you remain in control of what is sent.

Human-in-the-loop is the default. Unless you explicitly enable auto-approval for a specific message type in Settings, every draft is shown to you before it is sent. You can approve, edit, or reject any draft.

Some features run with limited or no human review (for example, the auto-text sent within 60 seconds of a missed call). These are clearly identified in Settings, and you can disable them.

2. AI is not perfect

AI MODELS CAN PRODUCE OUTPUT THAT IS INACCURATE, OUT OF DATE, OFF-TONE, OR FACTUALLY WRONG. THIS IS A LIMITATION OF THE TECHNOLOGY AND APPLIES TO EVERY AI SYSTEM, INCLUDING PURSOR. YOU ARE THE FINAL HUMAN CHECK BEFORE A MESSAGE GOES OUT, AND YOU ARE RESPONSIBLE FOR ITS CONTENT.

Known limitations include: outdated pricing or scheduling info if your business profile is stale; confident statements about facts that may not be true ("hallucinations"); tone misjudgments in edge cases; missing context the AI was not given. Pursor builds guardrails to reduce these but cannot eliminate them.

3. Disclosing AI to your customers

A growing number of state laws require businesses to disclose when communications are AI-generated. These include — without limitation — the California BOTS Act (Bus. & Prof. Code §§ 17940-17943), the Colorado AI Act (effective Feb 1, 2026), the Utah AI Policy Act, New York's bot disclosure law, and various proposed bills in other states.

You are responsible for determining which disclosure obligations apply to your business based on the states where your customers reside. Pursor provides the following to help:

  • An optional "AI-assisted" signature line you can append to outbound emails and SMS
  • Bot-disclosure templates for first-touch automated SMS
  • A switch to disable automated outreach in specific states where you don't operate
Plain-English rule: If a reasonable customer might mistake your AI-assisted message for one a human wrote and read individually, and the misunderstanding could affect whether they buy from you, disclose it.

4. No professional advice from AI

Pursor's AI is not licensed to give legal, medical, financial, tax, mental-health, or other regulated professional advice. Several states (Illinois, Nevada, Utah and others) restrict the use of AI for therapeutic services or other regulated practice. If your business is in a regulated field, you must configure Pursor to avoid generating output that could be construed as professional advice or unlicensed practice, and you must always include appropriate disclaimers.

If your customer expresses distress or mentions self-harm, Pursor's safety guardrails will redirect to crisis resources (988 in the US) instead of producing an AI reply. Do not disable this guardrail.

5. AI training & your data

Pursor does not use Your Content or your customers' personal data to train general-purpose AI models. Our contracts with AI providers prohibit them from training on your inputs and outputs.

We may use anonymized, aggregated, and de-identified data — such as latency metrics, error rates, and feature usage patterns — to improve the Service's reliability, prompts, and safety guardrails. This data does not identify you or your customers.

6. Your responsibilities

When you use Pursor's AI features you agree:

  • To review each AI draft for accuracy, tone, and appropriateness before it is sent (unless you have enabled auto-approval, in which case you bear the same responsibility for what is sent without review)
  • Not to use AI output to make false claims about pricing, availability, qualifications, or guarantees
  • Not to use AI to impersonate a specific real person other than yourself or your authorized representatives
  • Not to use AI in regulated contexts (medical advice, legal advice, financial advice, etc.) without your own licensed oversight
  • To comply with applicable AI disclosure laws in the states where your customers reside
  • To inform your team that AI is part of the workflow so they can apply appropriate judgment

7. Disclaimer

AI-GENERATED CONTENT IS PROVIDED "AS IS." PURSOR MAKES NO WARRANTIES ABOUT THE ACCURACY, COMPLETENESS, OR FITNESS OF AI OUTPUT FOR ANY PURPOSE. ANY MESSAGE YOU APPROVE OR ALLOW PURSOR TO SEND IS YOUR MESSAGE — YOU ADOPT IT AS YOUR OWN COMMUNICATION TO YOUR CUSTOMER.
PURSOR DOES NOT GUARANTEE BUSINESS OUTCOMES (BOOKINGS, REVENUE, RETENTION) FROM AI-GENERATED COMMUNICATIONS. ANY EXAMPLES OR CASE STUDIES ON OUR WEBSITE ARE ILLUSTRATIVE, NOT PROMISES.
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